- allowance advertising allowance
- скидка (с цены поставляемого товара) с целью компенсации затрат на рекламу
Англо-русский словарь по экономике и финансам. — М.: Экономическая школа. А.В. Аникин, И.М. Оседчая, Б.Г. Федоров. 1993.
allowance advertising allowance
Смотреть что такое "allowance advertising allowance" в других словарях:
Advertising Allowance — Money that a product manufacturer or service provider pays to a retailer to get the word out about a product. The company may establish requirements for the retailer to receive the allowance, such as getting the company s approval of the… … Investment dictionary
Advertising Checking Bureau - ACB — An organization that serves the trade promotion industry by developing and managing incentive programs. The Advertising Checking Bureau (ACB) also offers a variety of additional services to companies, including advertising tracking, brand… … Investment dictionary
advertising allowance — A price concession given by a manufacturer of a product to a retailer to allow him to pay for local advertising. It is an effective way of advertising both the product and the retail outlet … Big dictionary of business and management
Advertising Allowance — ähnlich dem Werbekostenzuschuss, den ein Hersteller einem Händler oft für die prominente Bewerbung seiner Produkte (z.B. erste Seite eines Handzettels/Prospektes) gewährt. Vgl. auch ⇡ Händlernachlass … Lexikon der Economics
promotional allowance — A payment or price reduction to reward dealers for participating in advertising programmes and sales support programmes … Big dictionary of business and management
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